Content Creation & Email Marketing

Plan, create and publish content that builds an audience, then turn that audience into customers with email. You will build a content calendar, a lead magnet, an email list and automated email sequences.

What you will learn

• Content strategy and finding your brand voice
• Planning a 30-day content calendar
• Creating posts, reels and short videos
• Writing captions, blogs and newsletters people read
• Building an email list with lead magnets
• Email tools and campaigns with Mailchimp and Brevo
• Email automations: welcome series and sales sequences
• Measuring results and growing your audience

AI skills included

• AI for content ideas, scripts and hooks
• Turning one idea into many posts with AI
• AI subject lines and email A/B testing