SEO & Google Ads

Get found on Google and turn searches into customers. Learn search engine optimisation and paid Google Ads from the ground up, with real keyword research, site audits, ad campaigns and tracking you can show to clients or employers.

What you will learn

• How search engines and Google Ads work
• Keyword research for Nigerian and global markets
• On-page SEO and content optimisation
• Technical SEO, site speed and Google Search Console
• Local SEO, Google Business Profile and link building
• Google Ads setup: campaigns, ad groups and budgets
• Writing ads, landing pages and conversion tracking with GA4
• Reporting, optimisation and client-ready audits

AI skills included

• AI keyword clustering and content briefs
• AI to draft and improve meta tags and ad copy
• AI-assisted site audits and monthly reports